And today we finally leave our long enough vaporware phase and start facing the real and cruel start-up world.
We love great websites. And we love helping people discover them. Mix that, serve it cold and there you have it: that´s what inspires and moves Yellowmonkey.
Now let me explain how Yellow will work.
Everyday we will upload 20-40 new websites. We really take it personal when choosing what to recommend (we even take a step further and design banners for those websites!). They appear as “Recently Shared” in chronological order (that is, more recent ones at top of the homepage). No community participation… yet.
I gets interesting when users (you guys) start clicking, liking and bookmarking our daily findings. If we were the initial curators, our community is who really decides what´s more popular.
All those 3 actions (clicking, liking & bookmarking) reveals different degrees of user´s involvement:
Most Clicked:how visually attractive is the banner (logo, background, colors, description)
Most Liked: how much engagement exists from users towards certain website or brand.
Imagine you find your all-time favorite obscure documentary blog listed on Yellow. By bookmarking, clicking and liking it you have helped a little bit lo let more like-minded people discover it. If you shared it with enough of your friends -and they liked it and bookmarked it too- that blog will rank higher until it appears at Yellow´s homepage. Yeah, much like Digg.
Are you an entrepreneur working on your own startup? A social media guru? Build your Yellow´s collection of bookmarks with relevant websites from our recommendations and share them with your followers and friends as a trusted curator. You already love and use these sites, let more people find and love them too!
To end this long “we are finally online” post: I must make clear that those “clicks” not necessarily mean unique visitors (100 clicks not equal to 100 different visitors). We have found that sometimes clicks to Tumblr sites not always load at once, forcing users to press the refresh button (and adding a 2nd click to the count). Other times, a user who has bookmarked a site (one unique visitor) will make another click on the banner from her profile. Multiply that for x number of active users and you get a somehow distorted final “Clicks” counting displaying on every banner (real clicks but no equally real uniques).
Yes, we still lack the social component in the mix: finding other users, following them, seeing what new websites have they discovered, creating groups, adding your own banners, commenting. We are already working on those features to offer a more complete community experience to our users.
What you see today is our first beta release, there´s much more coming in the months ahead, not only to users but to website owners and webmasters as well. So stay updated following us on Twitter: @yellowmonkeyco
One last thing: when creating your account using Twitter and visiting your profile you will be invited to subscribe to our weekly newsletter. There we´ll keep you updated with the most active categories we have added banners to. Give it a try, you can always opt-out anytime.